Running a business is an act of faith, especially when you think it’s time to say goodbye to an existing client you’ve outgrown.
Successful business owners are like trapeze artists. We reach through the void, making leaps from one place to another, with full faith that we will get to the other side.
Here is the need:
As much as we feel indebted to our clients, I want you to remember that you are running the program. You are in charge of dedicating creative time to your business. And you have an obligation to yourself to make sure your business works for you.
This means that from time to time it is important to review your current client list and think about releasing clients who are no longer serving you.
How do you know when it’s time to say goodbye to a client?
Whether or not it is time to say goodbye to a customer depends on whether you are offering services or products.
Let’s take a look at each.
If you offer services
Writers with service-based businesses must continually improve the quality of the clients they serve.
In the early days of your business, take as much work as you can.
But as your skills and results improve, you’ll enjoy your work more if you find clients who challenge you.
Also, you may charge more for challenging work, so improving the quality of your clients also leads to an improvement in revenue.
At least once a year, take a look at your client list and notice the red flags below.
- They don’t respect your time.
- They minimize your efforts.
- Their work is no longer a challenge.
- They pay your old rate and won’t pay more.
Any customer that falls into these categories is someone you should consider replacing when creating a more lucrative online deal. (More information on how to do this later in this article.)
If you offer products
Writers with product-based businesses may need to serve a different audience as their skills grow.
In the early days of your business, you may have created products that solved simple challenges.
But as your skills grow, your products can solve more complex challenges.
The more complex and valuable your solution, the more you can charge for your product. Improving the quality of your customers also leads to increased revenue.
At least once a year, take a look at your customer list and see the red flags below.
- Your customers like your product because it’s cheap.
- Your customers buy your product – but they don’t use it or get no results.
- Your customers ask you for discounts – even though your product is inexpensive.
- Your customers aren’t deploying the payment plans they’re committed to.
Any customer who falls into these categories is someone you should consider replacing. (More on this later in this article.)
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You’re worth it, so make magic
It’s not easy to think about saying goodbye to a customer, especially one you’ve worked hard to acquire.
But letting go makes magic happen.
Here is a story that illustrates this.
Yolanda is a copywriter who began writing product descriptions for e-commerce companies in the beauty industry.
In the early days, she made $ 50 an hour. In one hour, she was able to research, write, and polish three product descriptions.
$50 for 3 descriptions = $16.66/description
In her second year, she was writing six product descriptions in the same amount of time.
To ensure that she was paid fairly as her skills and performance increased, Yolanda increased her hourly rate to $ 100 per hour.
$100 for 6 descriptions = $16.66/description
He explained to his clients that they would pay exactly the same amount per description, but would get their copy back in half the time.
She also shared that she had invested in additional training and was now able to offer copywriting assistance for sales pages and email promotions.
(Go, Yolanda – how to sell it!)
Her customers understood this and were thrilled with her, except the owner of AloeFace.
Ben nearly spat out his bullet coffee when he saw Yolanda’s email.
He wrote her again:
“Yolanda, I ‘m disappointed.
When we first met 18 months ago, she took the opportunity for you. she gave you a paid job, even though you didn’t have much experience.
Now, you want to double your prices, why should I pay it? ”
Ben doesn’t appreciate Yolanda’s abilities. He wants her to remain in his “beginner” box, even when she has gained experience.
Yolanda realizes that Ben no longer fits in well. But the income generated by his work? That will leave a void.
Still, Yolanda knows she is worth more.
She knows that she needs to create a vacuum. She needs to create space so that a better client can come to fill it.
Yolanda takes a deep breath and responds to Ben’s email.
Ben, thanks for sharing your thoughts.
You’re right, you took a chance with me. I will always appreciate it.
I will not be able to work with you after our current project, which I will bill at my old rate.
Thank you very much for your confidence.
All the best,
This is where the magic happens
Running a business is an act of faith – faith in yourself, in your abilities, and in your future.
When you act like your best advocate, regularly releasing clients who are no longer a good fit for you, something amazing happens.
Here is how it goes:
You muster the courage to let your client go – and that’s terrible.
You worry and wonder about your future for hours, days, and sometimes weeks.
You magically meet a much better customer.
You don’t realize that if you had never let your old client go, you wouldn’t have been able to serve your new and better client.
I can’t explain this – sorry.
But this “making room for something better” is such a reliable phenomenon, I encourages my clients to do it themselves regularly.
If you feel undervalued and underpaid, review the red flags listed above. If the source of the discomfort is a specific customer, it could mean that you have surpassed that customer.
If so, have faith and reach emptiness.
It’s scary, yes.
The only way to find a better new perspective is to take a deep breath and say goodbye to your current client.
Take the leap and you will see that on the other side there is a better customer waiting.
That client will love your work, pay full price, and fully appreciate everything you have invested in developing your skills.