Social Media

Top 7 Impacts of Social Media: Advantages and Disadvantages

Social Media: Over the past 20 years, information and communication technology has changed rapidly, including the emergence of social media. The pace of change is becoming more difficult to keep up with. Developments in mobile technology, for instance, have played a significant role in shaping social media’s impact. According to the International Telecommunication Union, mobile devices dominate in terms of online minutes. All devices now come with the ability to connect anywhere, anytime, on any device.

Global Audiences
Global Audiences

Information Sharing: Why Do People Do It?

According to a fascinating study conducted by The New York Times Consumer Insight Group, participants share information via social networks for a variety of reasons. Among them are a desire to share valuable and entertaining content with others, to define themselves, to foster relationships, and to share information about brands and causes they are passionate about.

Internet User
Internet User

As a result of these factors, social networks have evolved from being an easy way to stay in touch with friends and family to become a means to impact society in meaningful ways.

Politics, business, world culture, education, careers, innovation, and more are all being shaped by social media.

Top 7 Social Media Impacts

Num1. The Effect of Social Media on Politics

According to a new Pew Research study, one in five US adults receives most of their political news through social media. Also, those who receive their political news mostly through social media are less likely to be well informed and are more likely to hear unproven claims than those who receive their news from traditional sources. As compared with other forms of media, social media plays an increasingly important role in political campaigns.

A significant role is played by social media in electoral politics, first in Howard Dean’s ultimately failed campaign in 2003, then in the election of the first African-American president in 2008, and again in Donald Trump’s Twitter-driven campaign.

“The election of Donald J. Trump is perhaps the most striking illustration to date that social media is fundamentally connecting human society across the globe,” reports The New York Times. Through social media, people can communicate more freely, so it leads to the creation of social organizations that might have otherwise been marginalized.

Num2. How social media affects society

Facebook is now used by almost a quarter of the world’s population. In the US, almost 80% of all Internet users are on this platform. Because social media thrives on interactions between people, they become more powerful as they grow older.

Everyone with an opinion that doesn’t fit the mainstream can find out that they’re not alone thanks to the Internet. When these people meet through social media, they can produce memes, posts, and entire online worlds that reinforce their worldview, and then break into the mainstream.

Social, ethical, environmental, and political ills would be less visible without social media. The increased visibility of the issues has shifted the balance of power away from the few to the many.

As a result, social media is killing real activism and substituting slacktivism for it.

Activism on social media creates greater awareness of social issues, but questions remain as to whether this awareness results in real change. Some argue social sharing has encouraged people to use their computers and mobile phones to voice their concerns about social issues without having to actively participate in campaigns in person. Support is limited to hitting the “Like” button or sharing content.


People’s passivity is a very human reaction to being given choices that relieve them of their responsibility to act. According to a 2013 study conducted by the Sauder School of Business at the University of British Columbia, when people have the opportunity to “like” a social cause, they refuse to donate time and money to a charitable cause. When people are allowed to express their support in private, they are more likely to offer meaningful support by making a financial contribution.

It has been found that public support is meant to satisfy the opinions of others, while those who give privately do so because the cause aligns with their values. In the context of recent US political polls, peer pressure may have played a role in misreading voter intentions: People who respond to polls may respond according to what they think pollsters expect or what they think their own friends will like. In the voting booth (or at home with a mail-order vote), they vote according to their true preferences.

Num3. Social media’s impact on commerce

Social media has really taken off, so it is unusual for a business to not make use of one social media platform or another to reach its customers and prospects. Connecting with customers and generating revenue using social media are important to businesses.

Using social media, businesses can generate information, drive demand, and create targeted product offerings. Regardless of whether the business is bricks-and-motors or e-commerce, these functions are important.

Rise of social media
Rise of social media

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Implementing social networks at work can strengthen knowledge sharing, according to many studies. As a result, project management activities improve and expertise is diffused. Implementing social technologies in the workplace eliminates silos and removes boundaries, promoting interaction and creating highly skilled and knowledgeable employees.

A small number of social “shares” can lead to negative social proof and destroy a company’s credibility Some companies have chosen to go against the grain and remove social sharing buttons from their websites, even though social sharing has become the norm rather than the exception in business.

As a result of removing share buttons from their product pages,, a Finnish online retailer, found conversion rates that increased by 11.9%.
Social media has a double-edged impact, as these results demonstrate. When a product attracts a lot of shares, it can boost sales. If the reverse is true, customers will begin to distrust the product and the company. “Social proof” is what Dr. Paul Marsden, psychologist and author of “The Social Commerce Handbook”, calls this effect.

Num4. The Impact of Social Media on the Workplace

Social media has a profound impact on recruiting and hiring. Professional social networks like LinkedIn are important social media platforms for anyone who wants to stand out in their job. They enable people to create and market a personal brand.

Nineteen percent of hiring managers use social media to make hiring decisions. Approximately 70 percent of employers use social networking sites to research candidates, according to CareerBuilder’s 2018 social media recruitment survey.

Num5. Training and Development in the Era of Social Media

It is much easier to find jobs for ob candidates with advanced skills in social media. In a 2020 survey by OnePoll and Connections Academy, 2,000 parents and high school students in the United States were asked about the “new normal” in high school.

Students and parents see social media as a useful tool and part of the new normal in high school, according to 68 percent of students and 65% of their parents.

There are now many schools that use blogs, wikis, Linked In, Twitter, and Facebook for learning. Due to social media, online distance learning is on the rise. There have been instances of cheating and lack of privacy among distance learners, but the use of social platforms has not been stopped.

Num6. The Challenges of Social Media

A number of social ills have been linked to social media, including:


Teenagers need to fit in, be popular, and outdo their peers. Prior to the advent of social media, the process was challenging. As teens grow up fast in an online world, they are being pressured by Facebook, Twitter, Snapchat, and Instagram.
As of 2019, more than 36% of students in high schools and colleges surveyed by the Cyberbullying Institute in the United States say they have been victimized by cyberbullies at some point in their lives, and 30% have been bullied twice or more. Nearly 15% admitted to cyberbullying someone at least once, and almost 11% admitted to doing so twice or more. Teenagers may use social media to spread rumors, share videos that damage reputations, and blackmail others.

Lack of Privacy:

Social media users are at risk of stalking, identity theft, personal attacks, and information misuse. Most of the time, it’s their own fault for sharing content that shouldn’t be seen by the public. In order to understand how a private and public profile works, there is a lack of understanding of how they function.
In most cases, it is too late to restore private content after it has been deleted. Individuals’ personal and professional lives can be adversely affected by the content.

Num7. The Impact of Social Media on Relationships

Social media has the effect of encouraging people to form and appreciate “social media friendships” rather than actual friendships. Social media uses the term “friend” inconsistently with traditional friendship. A true friend is someone who knows each other, interacts often face-to-face, and has a close connection.

Taking a Step Back

Information is power, as we say. People cannot utilize the power of information without a means of disseminating it. In today’s world, social media plays a positive role in disseminating information. Social media platforms such as Facebook, Linked In, Twitter and others have made it simple to access information.
According to, the life expectancy of a web story is 2.6 days, while a story shared on social media lasts 3.2 days. A 23% difference is significant when you consider that billions of people use the Internet every day.
There is a difference between the lifespan of an article and the lifespan of a social media post. Facebook posts have a lifespan of six hours, Instagram and LinkedIn posts forty-eight hours, and Twitter tweets only eighteen minutes, according to Green Umbrella.
It has been shown that the longer social media users actively access information, the more discussion it generates and the greater the impact of social media. Generally speaking, the shorter the active lifespan, the more often you have to post on that channel to stay engaged (recognizing that posting too frequently can cause reader fatigue).
Social media has brought both good and harm to the world. The world would be much slower without it. In spite of this, social media has a huge positive impact, outweighing the negatives.
In the end, sharing is about making people aware of and interested in your content. Using social media to keep posting content is still helpful for organizations as long as the content is still relevant and there is a need for information.